Dan Saffer on Micro Interactions. #microinteractions #ixd13 #ux #dansaffer (at Metro Toronto Convention Centre - South Building)
Well said sir.
People would not use Instagram so avidly and consistently if the app crashed occasionally, if it took several minutes before their friends could see their photos, or if the buttons in the app were a little too small to touch. Each micro-interaction increases or decreases the chance of faithful users. Make every interaction great from the button press to the backend reliability and you will have users who love your product. Don’t ever underestimate the benefit of paying attention to the micro-interactions.