Don't Make Crap

uxkarate:

If Runkeeper had watched if I already checked in from the 3.0 version of the app, they could send me a more personalised email. Saying, hello, here’s the new app, we see you are using it, do you want a quick tour about it? 

Instead of it, I got a mail, “Introducing a Brand New RunKeeper”, and there’s a link to the appstore.

Not a big issue, but I really think, these small things can lead to really committed users.

Runkeeper, don’t make crap! Now, this may seem like a small problem.  Mass mailers are a common marketing technique and managing a list of several thousand emails is difficult.  Making sure you customize each message to each customer is even more difficult.  However, this is the difference between crap and non-crap products.  You user took the time to sign up and use your service.  It is rude to send them an email as if they were a brand new user.  It basically makes them feel like your company is rude and doesn’t care about the time the user has invested.

Think of your product like a person.  Is your product being rude to your users?  Do you think people will hang out with your product if its rude?