If Runkeeper had watched if I already checked in from the 3.0 version of the app, they could send me a more personalised email. Saying, hello, here’s the new app, we see you are using it, do you want a quick tour about it?
Instead of it, I got a mail, “Introducing a Brand New RunKeeper”, and there’s a link to the appstore.
Not a big issue, but I really think, these small things can lead to really committed users.
Runkeeper, don’t make crap! Now, this may seem like a small problem. Mass mailers are a common marketing technique and managing a list of several thousand emails is difficult. Making sure you customize each message to each customer is even more difficult. However, this is the difference between crap and non-crap products. You user took the time to sign up and use your service. It is rude to send them an email as if they were a brand new user. It basically makes them feel like your company is rude and doesn’t care about the time the user has invested.
Think of your product like a person. Is your product being rude to your users? Do you think people will hang out with your product if its rude?